Can humour make you more persuasive?
We’ve all seen times when humour has worked to change someone’s mind. A salesperson might have disarmed you with a joke and five minutes later you’re reaching for your credit… Read more »
Scared of stats? Try Jamovi
Statistics can be scary. But a good understanding of stats is needed to understand relationships, impacts and effectiveness. Most people would probably prefer to pull their own teeth out than… Read more »
What’s more effective – playing the ball or playing the man?
I love Australian Rules Football. It is one of the rare games where you can knock over a player without the ball, which makes it exciting and chaotic. Of course… Read more »
New guidelines for talking about climate change
Talking about climate change is tough. People’s attitudes about climate change can be very entrenched, and often based on cultural factors, and I’m fascinated about whether the efforts from both… Read more »
What we know about debunking misinformation
Misinformation is everywhere. Never before have people had access to such a huge amount of incorrect information. Of course misinformation can make people make bad decisions and it can tarnish… Read more »
Advanced audience segmentation – how to appeal to socially excluded people
PR students around the world are urged to target their communications approach to different audiences. This is often the first topic of PR101. To help them do this students are… Read more »
Book Review: Communicating Science Effectively: A Research Agenda
Do not rush out and buy this book. At least not just yet. This resource is part report and part book and was released in hardcover form just two weeks… Read more »
Fight climate change misinformation with inoculation theory
The only way to fight climate change is by countering misinformation. I say that because while the fact that our climate is changing and that humans are the primary cause for this change is… Read more »
Some definitions for fake news and other types of misinformation
Everyone seems to be talking about fake news with little agreement about what it is and how it is different from other types of misinformation. In fact many people are… Read more »
Opinion: Trump election symbolises post truth politics
Some of you might know that I recently went to America, partly for a holiday and partly to work on the recent election campaign. I said during this trip that… Read more »